- PVBL’s annual ranking of the Top 20 Global Photovoltaic Solar Panel and Inverter Brands were announced last week in Shanghai.
Launched in 2012, the PVBL annual report is the only data research report in China supported by a multidimensional evaluation system. The multidimensional scoring system accurately reflects consumers’ attitudes towards brands and provides companies with insights into the effectiveness of their brand positioning strategies.
To calculate a company’s corporate brand rating, the Photovoltaic Brand Lab combines 10 years of data collected by Century New Energy Network and its web-based operations with the evaluation criteria.
The maximum achievable Corporate Brand Rating is 1000 and is calculated after companies have gone through the comprehensive evaluation system, which includes the assessment of five primary and ten secondary indicators. The primary indicators are sales, research and development, outgoing shipments, impact and service. Secondary indicators include brand design, brand popularity, brand reputation, brand loyalty, product quality, service quality, marketing promotion, social responsibility, industry impact and societal impact.
Inverters manufatcurers Huawei, Sungriw and SMA make up the top three. Sixteen chinese inverters manufacturers make the top twenty in the rankings.
PVBL’s annual ranking of the Top 20 Global Photovoltaic Inverter Brands
The top four solar panel manufacturers are LONGi, Jinko, Trina and JA Solar, the same order as previous year. Canadian Solar, Risen Solar, Chint, Tongwei, DAS Solar and Seraphim were among the top five to ten. A total of 18 Chinese companies were selected in the top 20 list.
PVBL’s annual ranking of the Top 20 Global Photovoltaic Solar Panel Brands
Author: Bryan Groenendaal
