Clarion Events Africa Announces Strategic Rebrand to Vuka Group

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  • The African arm of international events organisation, Clarion Events, has undergone a full rebrand to Vuka Group. 
  • The organisation, now branded as Vuka Group, which means awaken and rise, will be focusing their strategic direction and decision making to include a more African-centric vision of bringing people and organisations together to connect with information and each other, across curated digital and in-person environments.

“The past 18 months have been extremely challenging for the events industry, and for our organisation. Not being able to run any live events for 19 months has necessitated a rapid and exciting evolution of our business,” says Vuka Group CEO, David Ashdown.

“Our vision and brand style is a step away from the traditional bricks and mortar world of exhibitions and talks more to a modern agency approach. The COVID-19 pandemic has been a disruptor to our industry and re-modelling our business now will allow us to thrive in the future,” explains Ashdown. “We are in the business of connections and experiences, and the evolution of our portfolios has allowed us to now offer a far greater range of touch points to industry. These include in-person meeting places such as exhibitions, conferences and summits, alongside digital events, news media, resource media, webinars, social media and research materials. We can support our customers with channels to market across multiple mediums which allows for effective, integrated campaign management. We are providing greater value to the industries we serve, driven by data and proven by analytics. This is a big shift for us as an organisation and we feel the rebrand is necessary to support the reset in our approach and the mindset of our project teams and customers.”

Having established a strong presence on the African continent over the past 20 years, Clarion Events Africa is an industry leader in the Energy and Mining sectors, which will continue to grow under the Vuka Group. “We are very excited about being able to bring back our scaled in-person projects next year; Enlit Africa at the Cape Town International Convention Centre in June, as well as DRC Mining Week in Lubumbashi, DRC, and believe that these events will thrive under our new approach,” says Ashdown. “The industry wants to meet face-to-face again and our subtle shift in direction and expansion of touch points will provide increased value to the industry sectors we serve.”

The rebrand follows the local management buyout of Clarion Events Africa from Clarion Events. Vuka Group will continue working collaboratively with Clarion Events on the African continent, supporting them, with no changes to their staff or operations. With a commitment to data at its core Vuka Group is well positioned to support industry stakeholders now and into the future.

“We, as the Clarion Group, are very supportive of the local management buyout, which will focus the business through a more Africa-centric lens rather than a global lens,” says Clarion Group Managing Director, Lisa Hannant. “We believe the future success of the business and its customers, will be best driven locally, with local ownership, and are delighted to support the team as they embark on this new era.”

Author: Bryan Groenendaal



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