Demonstrating Exceptional Contributions to the Global Energy Transition. GoodWe, a global leader in solar inverter manufacturing and energy solutions, has been listed among the Top 30 Brands in the 2024 Forbes China Go-International Series, recognizing its excellence in globalisation, innovation, and shaping global markets
The Forbes China Go-International Series award spotlights enterprises that have successfully navigated international markets, showcasing resilience, innovation, and robust long-term strategies. As a key player in renewable energy, GoodWe stands out with a strategically designed global network spanning operations, manufacturing, and customer service. With solar inverters at the core of its product portfolio, the company has empowered individuals, businesses, and communities in over 100 countries with renewable energy solutions.
Image credit: GoodWe
Customer-Centric Globalization Strategy
By prioritizing local services, GoodWe established its first international service center in the Netherlands in 2014, expanding its presence in the European market, which has since become a cornerstone of the company’s strategic growth. This customer-centric approach, built on close collaboration between headquarters and local teams, has been a fundamental part of GoodWe’s business strategy. Today, the company’s global operations and service network includes 11 overseas subsidiaries, 27 sales and service centers, and nearly 5,000 employees worldwide.
GoodWe now operates four production bases worldwide. Image credit: GoodWe
Enhanced Manufacturing Capacity to Meet Global Demands
A strategic production network aligning is a vital component of GoodWe’s global strategy, ensuring the delivery of timely, high-quality products tailored to regional market demands. With a focus on strengthening production facilities from the outset, GoodWe now operates four production bases worldwide. In 2024, the company launched its first overseas facility in Vietnam, advanced the third phase of its largest base in Guangde, China, and commenced a dedicated heat pump manufacturing site in China.
Strengthening Sustainability Initiatives
GoodWe’s global sustainability efforts are making an impact. These efforts include participation in international ESG ratings, organizing industry-focused conferences and workshops, and initiating activities such as product donations and biodiversity protection. The company is also among the first in China to receive the European product carbon footprint certification. Late last year, GoodWe established the Sustainable Development Research Institute to develop mid- to long-term strategies for sustainable development growth.
Looking ahead, GoodWe will continue to strengthen its strategic initiatives, leveraging innovation, local partnerships, and responsible growth to meet the evolving needs of the global energy market. With a focus on contributing to the global energy transition, GoodWe aims to expand its impact and support the continued shift towards a sustainable, low-carbon future.
Author: Bryan Groenendaal
